A dancewear website build

Obsession Dancewear was a new retail business specialising in ballroom and Latin dancewear, footwear and accessories, looking to establish a distinctive brand and online presence to complement its physical shop. The business approached Qi with a requirement to develop its branding and create a stylish, modern eCommerce website with a clean, fashion magazine-inspired design that would appeal to its target customers. The website needed to showcase its product ranges, provide a straightforward and enjoyable online shopping experience, and support the promotion of its high street store. A key requirement was an intuitive content management and product administration system, allowing the business to manage its growing catalogue alongside additional content such as articles, news and events. The project also called for search engine optimisation to improve visibility for relevant products and brands, together with ongoing technical advice, training and a fully managed hosting and support service. Above all, Obsession needed a flexible and reliable online platform that could evolve and grow alongside the business.