Direct Mail

Direct Mail works because it's personal, it can be very targeted, it's measurable and it's cost effective.

The key to a good direct mail campaign is to ensure you send it to the right person, the direct mail item carries the right image and the message compels some form of action.

The more creative and engaging the mailer is the better the response will be. If any of these key elements are off then the mailer will most likely end up in the bin along with your money.

We advise customers to start by testing small Direct Mail Campaigns to measure responses in order to establish what formula leads to best levels of sales conversion. Direct Mail is very much a numbers game, but one that you can win.

Qi can provide the whole package or just the parts you need help with, leaving you to concentrate on running your business.

• Plan the Campaign

• Target Lists & Addresses for the Mailer

• Target a Door Drop area (non addressed mail)

• Create the message & copy

• Design the Mailer - Get Creative

• Print the Mailing

• Personalise & Enclose the Mailing

• Despatch & Post the Direct Mail Items

• Record the Responses

• Fulfil the Responses

• Evaluate the Campaign

• Refine the Campaign & Plan another

Steps to a Successful Mailing

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