Advertising
" Small businesses waste a lot of money on advertising that does not do a
lot for them. "
This may seem like a strange comment coming from a marketing company however in our experience this is true although we do know the reasons why.
In order for advertising to be effective ie. to make a solid return on your investment there are some very simple rules that we follow in terms of the ad placement, design, copy, and the rates you pay.
As a small business your advertising should be concerned with generating responses - not branding (unless you happen to have a huge marketing budget). We assist your business to develop advertising that works.
Qi creates innovative response advertising campaigns from concept through to publishing. We provide advice & management on media planning, buying and monitoring as well as the creative design and all important copy.
We are more than happy to review or advise on your current advertising activity.
" Small businesses waste a lot of money on advertising that does not do a
lot for them. "
Why are you advertising? Is it because your competitors do or simply because you have always done it?
Do you always monitor the responses to your advertising? This includes Yellow Pages.
Is it clear what you want people to do when they have read your ad?
Do you pay full price for your advertising?
Do your ads stand out?
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Qi Marketing Limited
Registered in England
Company No. 6254596
